2014 Girly Tumblr is an aesthetic seen in 2014 Tumblr . It centers itself around visuals that girly Tumblr bloggers found popular at the time. It embraces girly traits and colors, such as pale pink, white and mint, as well as brands, celebrities, room decor trends, foods, etc. that would be aspirational and overtly feminine.

The aesthetic has resurfaced on social media app TikTok in around Summer 2024, likely due to users longing for its energy it gave.

The visuals in this aesthetic are girly: They include Victoria's Secret backstage photos, Starbucks drinks, cakes, and comfy rooms with floral bedsheets. The photos are usually edited with the "Amaro" filter on Instagram. In general, visuals include:

The fashion is related to the Basic Girl , with more girly pieces like the Pink Cloud UGG boots, it can contain luxury pieces too, like the limited version Victoria's Secret silk pajamas. People, especially bloggers participating in the aesthetic, usually wear:

Participants could take inspiration from Ariana's Grande outfits as well, such as wearing pastel mini-skirts, high heels, and crop tops.

The makeup is simple and easy, and often consists of the following:

Music is very important to this aesthetics' culture and is very similar to Pale Grunge .

Participants of the 2014 Girly Tumblr aesthetic usually DIY their own decorations for their rooms, often taking inspiration from a well-known youtuber, Gabi DeMartino, a popular YouTube vlogger who made similar videos of this nature in 2013. Popular decorations include:

Though not everyone participates in them, people who follow this aesthetic often enjoy doing these activities:

Victoria's Secret is the main store that fits this aesthetic, but they can also include: